Television sets larger than forty inches have recorded sales growth of 75% last year in Australia. The industry research group GfK found that 140,000 units were sold in six weeks following the world cup match on June 13. Experts predict televisions will outnumber people in the average Australian household.
This is due to the declining cost of flat-screens which fell $700 in the last year. 2.7 million new televisions last year was purchased by Australians, including LCD units outselling plasmas in a 3.5 to one ratio. Size preferences in the market have also centralised, with 46-inch or 50-inch televisions.
The launch of 3D in home entertainment has also exerted descending pressure on prices of regular TVs. A high-grade television that sold for $3999 last year is available this year, with 3D capability for less than $3700.
According to the Bureau of Statistics, Australians own an average 2.4 televisions, with that figure expected to rise to 3.1. The average household will shrink to just 2.4 people by next year, in contrast.
The surge in flat-screen TV sales has been a ”strike back” against the film industry, Dr Marc Brennan, of the media and communications department at the University of Sydney, said. ”Television can now offer people that same sensory overload that you get in the cinema at home.”
Brennan also confirmed that the two technologies were converging, even though some of the space between social aspects of cinema and television viewing were separating.
“Cinema is a big event — to be immersed in darkness with a group of people, it’s very collective. Television — you can dip in and out of,” he added.
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